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Each month, we present a brief snapshot on a particular topic through our Fast Facts Newsletter. Check out some of our previous snapshots and subscribe to our Newsletter if you would like access to these insights.

Advertising to car buyers

About $327 million was spent in 2019 on advertising within the Automotive category, 11% more in ad spend since 2017.

Auto

Serious Car Buyers

1-in-5 New Zealanders (831,800) consider themselves as extremely, or very likely, to purchase in the next 12 months.

Toyota continues to dominate the list of car brands serious car buyers would consider, followed by Nissan, Honda, Mazda, and Ford.

Hybrid or Electric Buyers

389,300 of these serious car buyers are open to purchasing a hybrid or electric car. They are more likely to be between 18-49 years old, male, living in metropolitan areas, and are heavy daily newspaper and/or magazine readers.

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