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FEATURED NEWS

  • Demographics | 14-12-2018

    The changing face of New Zealand and why it matters

    While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”

  • FMCG and Retail | 06-12-2018

    In Online We Trust

    Consumer trust is crucial for e-commerce growth. Trust includes many aspects for shoppers to feel comfortable in selecting the crucial “add to basket” button. For example, shoppers need to be sure they are purchasing genuine products, that what they purchased will arrive safely on time and in good condition, and that the payment is secure.

  • Entertainment | 23-11-2018

    New Zealand’s Top Books For The Last 10 Years

    With only five weeks left until Christmas, shoppers are already considering which books will make for great presents for those keen readers in their lives. If you’re looking to buy a tried and tested title, start by looking at the last 10 years of number one books sold in New Zealand based on the copies sold that year.

  • 22-04-2015

    Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity

    Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.

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