Becoming digital has given us more choice, we have more ways to connect and more to connect to. In New Zealand technology in our homes is now much more mobile.
ABOUT THE NIELSEN NEW ZEALAND MEDIA TRENDS REPORT
Living in a world of 24/7 connectivity has had a huge impact on the way we behave. These changes in the media landscape have created new environments and opportunities for today’s advertisers, media owners and content providers. The Nielsen NZ Media Trends 2015 Report looks at how we consume newspapers, magazines, TV, radio and digital content.
- Understand how changes in technology are affecting media consumption
- See how time spent viewing TV has changed since the Global Financial Crisis
- Learn about the changes in newspaper and magazine readership and how we measure digital readers