Online retailing giant, Amazon, is set to shake things up in the Australian retail jungle when it launches in September 2017; with talks of it offering a completely new grocery shopping experience in the way it integrates physical stores with online ordering.
Currently, Nielsen Omnibus research shows that Amazon’s U.S. site converts almost one-in-two (49%) Australian visitors into sales – the fourth highest behind eBay (78%), The Book Depository (74%) and The Iconic (53%).
However, excitement around Amazon’s imminent arrival on Australian shores is ramping up with 75% of Australians aged 18+ saying they are interested in Amazon Australia; while 56% say they are likely to purchase from its Australian site; and 45% saying they would pay to become an Amazon Prime member to receive special deals, discounts and delivery perks.
Amazon Australia will have a skew toward younger age groups and male shoppers.
Amazon’s arrival presents clear benefits to consumers with access to more diverse online retailing options. While still relatively small in this market, online shopping continues to grow from strength-to-strength. You only need to look at the development in shopping websites to see this playing out: customer experience, delivery options, and the general morphing between bricks and mortar online – with services such as Click & Collect.
Consumers will continue to embrace the digital landscape for research and purchasing and it is now increasingly important that retailers make their online experience transparent, with easy access to to information. Value, personalised customer experience and convenience will all be key to success.