Insights

Content Type

Merry but Mindful

Around the world, there are five key ways that consumers are influencing the fast moving consumer goods sector and these trends are consistent with what we are currently seeing in New Zealand. All of these factors create new demand for consumers and new growth opportunities for manufacturers and...

Australians Falling Hook, Line And Sinker For Fish

The fish and seafood category is well-positioned to be a premium protein offer for Australian consumers. In the 52 weeks ending 8 September 2018, more than nine-in-ten (94%) Aussie households purchased some type of fish or seafood. These households spent an average of $167 split across 16 shopping...

Pets And Pampering Prompt New People To Purchase Online

Households who purchased for the first time accounted for 21.6% of Australian online grocery growth for the year ending 6 October 2018. Compared to the rest of the population, these new online buyers are more likely to spend on health and beauty products and pet supplies online.

In Online We Trust

Consumer trust is crucial for e-commerce growth. Trust includes many aspects for shoppers to feel comfortable in selecting the crucial “add to basket” button. For example, shoppers need to be sure they are purchasing genuine products, that what they purchased will arrive safely on time and in...