According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability to measure the performance of their digital campaigns. In the latest Nielsen Digital Ad Ratings Benchmarks Report, 40% of digital ad impressions targeted at 25-54 year olds in New Zealand did not hit...
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
In 2018 the insurance sector spent nearly $79 million in New Zealand on advertising to reach potential insurance buyers. Whether it is car, contents, house, life, medical, travel or other insurance, 2,861,000 New Zealanders aged 20+ hold at least one insurance policy.
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.
There’s a new trend in the fast lane on Australian roads. SUVs are experiencing a boom due to an influx of new models over the past 18 months, with even more on the way. As a result, small and medium sized SUVs are the vehicle of choice across the country, having overtaken passenger cars in terms...
Last year more than $290 million was spent on advertising the automotive industry in New Zealand, with 77% of this spend going to the promotion of vehicles. That’s approximately $223M being spent to target potential car buyers.
Image-conscious Aussies are avid trendsetters who like to stand out from the crowd, try to look stylish at all times and wear designer labels to improve their image. According to the emma CMV survey for the period April 2017 - March 2018, over 3.7 million Australians aged 14+ identify as being...
New Zealanders love a good drop - 78% of us, to be exact, are drinkers of some variety. Baby Boomers and Millennials collectively account for 58% of the drinking population.
Australians love sport. And the ways in which they engage with sport is changing before our eyes. There are new ways to watch, new ways to connect and the audience demographic is also changing.
In the lead up to Father’s Day this year, partners and children across the country will no doubt be racking their brains to pick the perfect gift for dad. Nielsen research reveals that millennial dads (aged 18-34) are a particularly different breed of dad compared to their older counterparts,...
Australian Millennials (aged 18 to 34) are less likely to drink than their elders. As such, Millennials pose a challenge to alcohol marketers because of the range of factors that influence their drinking choices.