Insights

Content Type

The Changing NZ Consumer

New Zealand is changing in many ways and often at a faster rate than people may assume. Understanding this change has never been more important. Media owners, brand owners and agencies need this knowledge of past, present and future trends to ensure we continue to meet the needs of the target...

Power Plays: Switch on new Energy customers

For consumers, the relationship they have with their utility providers is one of necessity. In New Zealand there are 120,000 households that are willing to switch energy providers. In this competitive environment it is important marketers and utility planners identify who is willing to switch,...

Deliver Unprecedented Growth by Finding your Super Consumers

Finding ways to grow sales has never been tougher. A handful of companies, however, are still finding growth opportunities within their existing customer bases. By identifying their ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing...

On the Road: Kiwi demand for Used Cars

Empty nests can equate to shifting household spending priorities. The money we once dedicated to support a young and growing family is often replaced by aging lifestyle changes that can include dietary adjustments, physical constraints, medical considerations and travel challenges. Are industries...

The Age Gap: Big Spenders with Unique Needs

Empty nests can equate to shifting household spending priorities. The money we once dedicated to support a young and growing family is often replaced by aging lifestyle changes that can include dietary adjustments, physical constraints, medical considerations and travel challenges. Are industries...

The Age Gap

The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.