Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen shows over 2 million people are now shopping online.
The sharing economy is alive and well in Australia, with more than 2.8 million Aussies using applications such as Uber and Airbnb for travel and accommodation services.
3.1 million New Zealanders aged 15+ now access the internet, spending two working days online each week. The home is the most common place for online access, however Millennials and Generation Y are leading the trend to access the Internet while out and about. These 15-34 year olds spend 35% more...
As connected commerce continues to gain momentum globally, it’s increasingly important that retailers make online shopping as simple as a routine trip to the store, even if they’re browsing from the other side of the globe—and offering the right method of payment is critical.
According to the inaugural Nielsen New Zealander Connect Consumers Report, which looked at connected behaviours of New Zealanders aged 15 and over across many different platforms, screens and devices, nearly two in five online New Zealnders use at least three devices every week.
Which generation is distracted most by technology at mealtimes, and which eats their meals away from home most frequently? The findings may surprise you.
Across New Zealand, 337,000 people aged 20+ are planning to purchase or sell a house/flat in the next 12 months, up from 316,000 last year. 93 percent of people in the market are buyers and just over a third of these are looking for their first home, while 51 percent are in the market to sell their...
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
In the emerging age of tap and go, mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. What are the opportunities for consumers and brands from the connection of payments to a range of...
The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.