Paralympics and Para-Sports
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
On The Same Page, No Matter the Age: Reading Is a Top Spare-Time Activity for All Generations
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Five slam-dunk tactics to improve your return on sports marketing investments
Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting...