Whether a gift for themselves or a gift for a friend, Australians are hungry for cookbooks, especially in the final weeks leading up to Christmas. In 2017, a total of $14.8 million of cookbooks went through the tills during the four weeks leading up to Christmas, accounting for close to a quarter of 2017’s total cookbook sales.
With only five weeks left until Christmas, shoppers are already considering which books will make for great presents for those keen readers in their lives. If you’re looking to buy a tried and tested title, start by looking at the last 10 years of number one books sold in New Zealand based on the copies sold that year.
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
When it comes to sport, it is the willingness to prepare to win that sets apart the most talented athletes and the best teams. And with the sports industry facing an unprecedented level of change and disruption, it has never been so important to prepare for what’s to come in order to stay ahead of the game.
Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.