Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present. We’ve identified four key ways businesses can react to the shifting consumer demands and purchasing patterns in response to the pandemic.
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.