Insights

Content Type

Top of the Hops

With 2 million New Zealanders drinking beer, grabbing a cold one is commonplace in Kiwi culture. So what brews are consumers buying?

Viewers Choice: In-Home TV Tops New Zealand Screen Habits

New Zealanders sitting in front of the telly are not planning on cutting the cord any time soon. While New Zealanders increasingly use mobile devices to watch video content, 3.2 million New Zealanders aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week.

Uncommon Sense: Going Premium in Southeast Asia

In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.