We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
The shopper and retailer landscape in New Zealand has seen some significant change over the past decade. Whilst the fundamentals of grocery shopping remain intact, shoppers are more sophisticated. Here are five key areas we see as crucial over the coming years.
Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
No-frills packaging for Kiwis on a tight budget is changing – private label also known as store brands, are no longer viewed simply as low-cost alternatives to name brands.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $800 million New Zealand snacking industry.
Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for the latter. Recent research shows it is only going to get harder.
With an improved business outlook, farmers are ready to spend. Be that shelling out on infrastructure or perhaps upgrading to that latest tractor or ute. By understanding their unique lifestyle, retailers and manufacturers can better reach this segment of the population and serve their specific...
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver...
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”