Insights

Content Type

Socially Minded: The Causes Men and Women Value

If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.

Power Plays: Switch on New Energy Customers

For consumers, the relationship they have with their utility providers is one of necessity. In New Zealand there are 120,000 households that are willing to switch energy providers. In this competitive environment it is important marketers and utility planners identify who is willing to switch,...

Trends Shaping the Future of Grocery in New Zealand

The shopper and retailer landscape in New Zealand has seen some significant change over the past decade. Whilst the fundamentals of grocery shopping remain intact, shoppers are more sophisticated. Here are five key areas we see as crucial over the coming years.

We Are What We Eat

Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.