Insights

Content Type

Screen Time Skyrocketing

Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.

Travel Bugs: Meet the Six Key Types of Aussie Travellers

Nine million Australians say they have travelled domestically in the past six months or internationally in the past 12 months. But are all travellers the same? Using Nielsen research, we identified six distinct types of Australian travellers and looked at how best to reach and engage each group.

Ad Spend from Cruise Ship Companies Set to Change Course

Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators...

Three Key Questions Marketers Need To Ask Themselves

It’s no secret that consumers are increasingly connected online, both in-and-out-of the home. In fact, eight-in-ten Australians now own a smartphone, and six-in-ten use this device to connect daily. Whether they are grocery shopping, watching sport, studying, commuting to work or connecting with...