As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007.
Do consumers really care about conscious capitalism when it comes to buying decisions? For a growing number of consumers around the world, the answer is yes.
Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25...
Around the globe, more consumers say they’re feeling confident. In the first quarter of 2014, global consumer confidence returned to a pre-recession level with an index score of 96—the highest score since first-quarter 2007.
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Global consumer confidence measured an index level of 94 in Q3 2013, flat from Q2, but sentiment brightened notably in the U.S. and Europe.
Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year.