Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
COVID-19: How New Zealand must adapt to new pandemic purchasing patterns
Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present. We’ve identified four key ways businesses can react to the shifting consumer demands and purchasing patterns in response to the pandemic.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
COVID-19 Concerns Are a Likely Tipping Point for Local Brand Growth
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
The Squeeze for Space
When a popular trend takes a market by storm, it’s tough to not want to go all in on it. There is, however, something to be said for having too much of a good thing. And in many ways, having too much of a good thing can actually have a negative effect on category sales.
Merry but Mindful
Around the world, there are five key ways that consumers are influencing the fast moving consumer goods sector and these trends are consistent with what we are currently seeing in New Zealand. All of these factors create new demand for consumers and new growth opportunities for manufacturers and...
Road to Rationality: Australian Grocery Sector saves $1billion dollars in promotional spend in 2018 - Nielsen
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Quarter By Numbers: Q4 2018
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.