Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.
Competing in the beverage categories is a tough business. Shelf space is limited; shoppers buy beverages for various needs and motivations; and they are faced with an abundance of choice. Keeping a close eye on consumer needs, as well as on the performance of like-categories, can avert falling...
Affluence, a calculation based on income, number of children and household size reveals a lot about purchasing power. But how does affluence affect how many vegetables Australians eat? Can Australian shoppers reach their “two and five a day” on any budget?
Protein - a compound that builds and repairs muscle tissue - is driving a health food craze sweeping the globe. With demand and interest increasing, the opportunity for manufacturers to boast their products’ protein content and drive growth is large.
Australian households are buying healthier packaged grocery products thanks to greater health education and awareness, along with supplier innovation bringing in a range of better-for-you alternatives. However, this growing demand for healthy products is yet to be fully realised when it comes to...
Bananas are nature’s non-stop energy snack, and despite higher prices shoppers are still enjoying their sweetness.
Understanding who this meal kit shopper is and their reasons for choosing this emerging consumption model is key to unlocking future opportunities for both retailers and brands.
Over the past 12 months, fresh salad sales have soared compared with the previous year, up 10.6% in dollar sales in Australia. Examples of fresh salad include serving size lettuce bags and premade salad mixes.
We love our carrots, with 94% of Australian households purchasing this staple every year. While most shoppers purchase standard carrots, some are also purchasing specialty carrots, giving consumers more reasons to buy the category and creating new pockets of growth.