A QUICK HEALTH CHECK FOR NEW ZEALAND’S CONVENIENCE CHANNEL
Convenience retailers and Manufacturers have a huge opportunity to tap into the needs of time-poor, health conscious shoppers in New Zealand. To realise this opportunity, we need to know what these shoppers’ motivations are. Are they aspiring to be healthy, or are they truly healthy people?
The Drink Of A Generation: Craft Beer On The Rise
A hot summer has sparked a rise in sales for both beer and wine in New Zealand. Over the 16 weeks to 25 February 2018, beer generated almost $379.3 million in sales across supermarkets and liquor stores - an increase of 6.3% ($21.3 million) on last summer.
Screen Time Skyrocketing
Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.
The $470M Opportunity: Changing The Game With Price And Promotions
New Zealand grocery shoppers are the most promotion-driven in the world. Almost six in every ten dollars spent on groceries in 2017 were sold on promotion - well ahead of other developed markets around the globe.
Online Shopping Seeing Huge Growth in New Zealand
When it comes to shopping, New Zealanders are increasingly digital, with two-thirds shopping online in the last 12 months - up from 37% in 2006 and expected to hit 83% by 2026.
Shining A Light On Energy Providers In NZ: What Makes Kiwis Switch?
Competition to light up Kiwi homes is high, with new energy companies bringing their offerings to the table. Across New Zealand there are more than 30, together spending over $33 million dollars on advertising in 2017.
Do local brands Matter in the Pacific?
Consumers today have access to a wider array of products than ever before thanks to globalisation and connectivity. So when it comes to country of origin, just how much does being a 'local' or 'global' brand influence the purchasing behaviour of consumers in Australia and New Zealand?
Pacific Consumer Confidence: Kiwi Confidence Continues to Climb, While Australians Remain Pessimistic
Nielsen’s latest consumer confidence results for the second quarter of 2017 reveals Australian and New Zealand consumers paint a very different picture of their future outlook. New Zealand continues to ride its wave of positivity with a consumer confidence score of 103, the highest it has been in...
TRAVEL BUGS: MEET THE SIX KEY TYPES OF AUSSIE TRAVELLERS
Nine million Australians say they have travelled domestically in the past six months or internationally in the past 12 months. But are all travellers the same? Using Nielsen research, we identified six distinct types of Australian travellers and looked at how best to reach and engage each group.
New Zealand Consumer Confidence Hits Nine Year High in Fourth Quarter of 2016
New Zealand consumer confidence index reached 103 – the highest score in nine years (since Q3 2007 where it reached 115), according to findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The index represents a two point increase from Q3...