The use of digital channels is gaining traction in the shopping realm for New Zealand consumers. This Christmas it's expected that a record 1.1 million people will be purchasing festive season items via the internet.
Where growth is being driven (or declining) from can vary considerably by retailer and understanding the differences can help improve your category’s performance. Taking the craft beer boom as an example, we see how different market dynamics can be between banners.
The New Zealand consumer confidence index reached 101 in Q3 2016 – the highest score since Q1 2015. In the latest online survey, the three key drivers of New Zealand’s confidence all increased from the previous quarter.
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
The grocery industry is an ever-changing landscape within New Zealand, as consumer shopper behaviours continue to shift to reflect the demand for convenience and practicality.
With 2 million New Zealanders drinking beer, grabbing a cold one is commonplace in Kiwi culture. So what brews are consumers buying?
When it comes to choosing a product, do consumers prefer global brands or local ones? Around half of New Zealanders (52%) try to buy NZ made products as often as possible but it really depends on the category.