The New and Improved Aussie Dad: Fashionable, Financially Secure and Family-Oriented
In the lead up to Father’s Day this year, partners and children across the country will no doubt be racking their brains to pick the perfect gift for dad. Nielsen research reveals that millennial dads (aged 18-34) are a particularly different breed of dad compared to their older counterparts,...
New Zealand Media Trends Report 2016
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
Viewers Choice: In-Home TV Tops New Zealand Screen Habits
New Zealanders sitting in front of the telly are not planning on cutting the cord any time soon. While New Zealanders increasingly use mobile devices to watch video content, 3.2 million New Zealanders aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week.