Insights

Content Type

Great Campaigns Transform Buisnesses

What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.

New Zealand Media Trends Report 2016

Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.

Millennials and Generation Z Lead the Future of Media

3.1 million New Zealanders aged 15+ now access the internet, spending two working days online each week. The home is the most common place for online access, however Millennials and Generation Y are leading the trend to access the Internet while out and about. These 15-34 year olds spend 35% more...

More Mobile: Changing Home Technology

Becoming digital has given us more choice, we have more ways to connect and more to connect to. In New Zealand technology in our homes is now much more mobile.

Uncommon Sense: The Case for Resonance

Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...