Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
A status symbol, motivational fitness piece and functional gadget all in one, wearable devices are providing new ways for brands to connect with their consumers.
What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
3.1 million New Zealanders aged 15+ now access the internet, spending two working days online each week. The home is the most common place for online access, however Millennials and Generation Y are leading the trend to access the Internet while out and about. These 15-34 year olds spend 35% more...
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Becoming digital has given us more choice, we have more ways to connect and more to connect to. In New Zealand technology in our homes is now much more mobile.
Three-quarters of a million New Zealanders plan to buy a car over the next year and most (78%) of them are reaching for their keyboards to help them make a purchase decision.
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...