Insights

Content Type

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

How Commercial Radio Connects With Australian Technology Lovers

Australian commercial radio listeners are also big technology enthusiasts. Nielsen Consumer & Media View (CMV) and Commercial Radio Australia research reveals that 30% of commercial radio listeners identify as Tech Lovers - a group that prides itself in trying, adopting and embracing new...

Great Campaigns Transform Buisnesses

What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.

Tune In To Drive Sales

Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.

New Zealand Media Trends Report 2016

Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.