Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen shows over 2 million people are now shopping online.
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
As the ubiquity, utility and ease of use of smartphones continues to increase in the U.S., it comes as no surprise that app development and usage is following suit. And while the number of apps we use per month remains relatively constant, the time we spend with them continues to rise.
Sports thrill and influence audiences everywhere. But how do brands and publishers engage fans with the increasing number of sports available and at least four screens to ‘watch the game’ across? Here are the rules for marketers engaging with New Zealand fans.
New Zealanders sitting in front of the telly are not planning on cutting the cord any time soon. While New Zealanders increasingly use mobile devices to watch video content, 3.2 million New Zealanders aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week.
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.