As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
Whether you think a gluten free diet benefits everyone or it is just the latest fad, there's no denying it's big business. Last year New Zealand shoppers spent over $50 million on gluten free products.
Sports thrill and influence audiences everywhere. But how do brands and publishers engage fans with the increasing number of sports available and at least four screens to ‘watch the game’ across? Here are the rules for marketers engaging with New Zealand fans.
3.1 million New Zealanders aged 15+ now access the internet, spending two working days online each week. The home is the most common place for online access, however Millennials and Generation Y are leading the trend to access the Internet while out and about. These 15-34 year olds spend 35% more...
According to the inaugural Nielsen New Zealander Connect Consumers Report, which looked at connected behaviours of New Zealanders aged 15 and over across many different platforms, screens and devices, nearly two in five online New Zealnders use at least three devices every week.
Becoming digital has given us more choice, we have more ways to connect and more to connect to. In New Zealand technology in our homes is now much more mobile.
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction...