The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Retail e-commerce is an underutilized channel that is about to change rapidly. Discover the what they key forces are in winning in this rapidly changing market.
The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.
Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens. Nielsen’s New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90% of this viewing is spent watching live content.
Australian brands have the opportunity to tap into the wants and needs of the massive China population through a growing export and e-commerce ecosystem – Daigou.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
When it comes to personal banking and our interactions with the ‘Big 4’ banks, research by Nielsen and Commercial Radio Australia, using Nielsen Consumer & Media View, reveals that 69% of Australian radio listeners say they are very or quite satisfied with their main financial institution...
What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?