Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting...
This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum.
Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.
After years of robust double-digit growth, sales of packaged groceries in Asia Pacific have slowed in the last two years as the region’s markets mature and consumer demand stabilises, according to a new report from Nielsen, a global information and insights company.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for the latter. Recent research shows it is only going to get harder.
Advertising agencies have their finger on the pulse of hottest fashion trends and latest media technology. But are they in touch with the heartbeat of average New Zealanders? Agency employees media and shopping habits, their use of technology and their lifestyles are revealed and compared to the...
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.