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Nielsen: New Zealand Consumers Proceed with Caution in Q1 2013


Auckland: 9 May 2013 – New Zealand Consumer Confidence Measures at 90, Down One Point from Q1 2012; 60 Percent of Total Markets Surveyed Report Higher Confidence Levels

New Zealand consumer confidence indexed at 90 in the first quarter of 2013, remaining relatively low, according to Nielsen, a leading global provider of information and insights into what consumers watch and buy. The measure of 90 is one point lower than New Zealand’s index in Q1 2012.

In the latest round of the survey, conducted between February 18 and March 8, 2013, New Zealand consumer confidence was marginally behind Australia, where consumer confidence decreased by one index point to 94. NZ was slightly behind the United States and global average (both at 93) but ahead of the UK which indexed at 75. Confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.

Rob Clark, managing director, Nielsen New Zealand, observes: “New Zealanders continued to proceed with caution in 2013. Economic perceptions remained at similar levels to a year ago in terms of job prospects, personal finances and spending intentions.”

Clark adds, “With a slow economy, high house prices and this summer’s drought, many believe a full economic recovery is not in sight, as more than half (56%) said they believed that the recession would last for at least another year.”

Several key economies increased their consumer confidence, including the United States, which increased four points over the previous quarter and one point since Q1 2012; Germany (91), up four points since the last quarter and one point over the previous year; and Japan (73), up 14 points since Q4 2012 and 15 points since the same quarter last year. China held steady from Q4 2012 at 108 (-2 from Q1 2012).

Consumer confidence increased in 60 percent of the countries surveyed during the quarter, with Indonesia (122 index points), India (120) and the Philippines (118) reporting the highest measures. Meanwhile, Portugal (31), Greece (40), and Hungary (43) recorded the lowest index scores. Hong Kong (+23 points), Japan (+14), South Korea (+13) and Taiwan (+12) were among those countries that reported the highest increases in consumer confidence compared to Q4, while Egypt (-20) recorded the steepest decline.

About the Nielsen Global Survey

The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted between February 18–March 8, 2013, and polled more than 29,000 online consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa, and North America. The sample has quotas based on age and sex for each country based on their Internet users, is weighted to be representative of Internet consumers, and has a maximum margin of error of ±0.6%.

This Nielsen survey is based on the behaviour of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60-percent Internet penetration or 10M online population for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit