Press Room

Nielsen Launches New Liquor Benchmark Across NZ Market


 – Providing unmatched visibility of the NZ liquor market

– Enabling retailers and suppliers to compare their performance with the market and identify opportunities for growth

Auckland, New Zealand – 28 November 2016: Global measurement company, Nielsen, with the recent addition of The Bottle-O scan data, has launched The Liquor Benchmark, a measurement of liquor retail sales across seven of New Zealand’s largest traditional liquor retailers.

The Liquor Benchmark takes weekly retail sales data, at item level, from seven liquor retailers and reports a total view of the market, which until now has not been available in the NZ market.

Geoff Smith, Commercial Development Director at Nielsen, outlined: “The biggest value to liquor suppliers is how the benchmark will help their conversations with retailers. Up until this point, liquor suppliers have only been able to share their performance with each retailer individually because of commercial sensitivities – this meant they could not talk about their performance relative to the total market.”

The benchmark will allow retailers and suppliers to compare their performance and identify new opportunities for growth as well as new business generation, without disclosing an individual retailers’ sales information to competing retailers.

“The benchmark is similar to the total sales read provided to supermarkets and convenience stores,” Smith added. “Suppliers will now be able to bring proof points around price, ranging, distribution and promotions to retailer meetings which will allow for collaboration that aims to drive growth.”

Additionally, retailers will be able to benchmark their own performance against the market as well as work with suppliers and brand owners to improve their in-store performance.

Grant Simpson, General Manager at The Bottle-O NZ outlined: “The Nielsen Liquor Benchmark is a first-class tool for the industry. Tracking our metrics and matching them against the market as a whole allows us to identify and focus on the areas where we are succeeding and where we need to improve. The Benchmark will allow us to constantly strive to do better.”

To find out more information about The Liquor Benchmark, get in touch with Geoff Smith at

For further information, images or to set up an interview with a spokespeople, please contact:

Lauren Gleecher, ICON International Communications
Tel: + 61 2 8235 7600 /

Jackie Helliker, Nielsen
Tel : + 61 403 074 864 /


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.