- Stuff is New Zealand's top news site by average unique audience
Auckland, New Zealand, 21 August 2018: Nielsen has released to market the July 2018 Top New Zealand local news sites, not including broadcast media.
Stuff was the top news site in terms of highest unique audience (2.1 million), followed by nzherald.co.nz (1.7 million).
Nielsen's unique audience metric provides a de-duplicated view of actual audience across devices.
For websites with smaller audiences, where sample size can be an issue, a good secondary metric for understanding visitation is average daily unique browsers.
N.B: When looking at average unique browsers, it should be noted that even at a daily level, this metric can be inflated by multiple device and browser usage and cookie deletion.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.