Solutions

TELEVISION AUDIENCE MEASUREMENT

Chosen at random through proven methodology, Nielsen’s NZ TV families represent a cross-section of households throughout the country. The current panel includes more than 900 households. We measure viewing using people meters, which capture information about what’s being viewed and when, and specifically who and how many people are watching.

METHODOLOGY

PANEL SPECIFICATIONS

The Panel is made up of 900 homes (approx 2250 people 5+), and is constantly balanced to ensure it meets a statistical sample design which represents the most important TV viewing variables (Eg age, gender, household size, region, number of TVs, presence of SKY, ethnicity, and household tenure).

RECRUITMENT PROCESS

The Establishment Survey is a large-scale, face-to-face survey, with two key objectives; to define the characteristics of all TV viewing in NZ, and to provide a pool of homes from which to recruit the panel. 4,500 households are interviewed each year.

THE TECHNOLOGY

The Peoplemeter is the preferred TAM methodology worldwide. It requires panel members to register their presence when they watch TV. The Peoplemeter records all their activities – whether they changed channel, watched through the SKY platform, watched a recorded show, or even from their bedroom TV.

PROGRAMME AND SPOT DATA

The Programme and Spot data is collected daily by Nielsen Media Research and is then matched with corresponding ratings data. Comprehensive analysis software multiplies the value of the TAM data. The overnight ratings and programmes data is available to everyone at 9:30am the following day, with Spot data available by early afternoon.