We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
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The Quest For Convenience
No matter where or for whom, at its essence, convenience has three core attributes: ease, utility and simplicity
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The Science Behind What’s Next™
The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.
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