The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.
It’s no secret that Americans love sports. But much like real relationships, this amour is a sometimes complicated dance between fans, teams and players that can bring immense joy or deep heartbreak. No matter what, however, the love and desire for viewing sports content endures all—even the agony of defeat.
In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports consumers—continues to evolve, helping our clients gain a deeper understanding of the sports fan.
According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game.
Football fans are invaluable to their favorite teams, lending their support all season and into the Super Bowl. But which of the super bowl teams' fans give them an edge in the online playing fields? We took a close look at how Denver Broncos and Seattle Seahawks fans connect with their favorite teams using the Web, mobile, and social media ahead of the big game.
Few people have the luxury of taking in the Super Bowl in person, which makes the big game one of the biggest television events every year. It’s also one of the biggest occasions to throw a party. And this year, Americans aren’t holding back in terms of how and where they plan to relish the key matchup between the Seattle Seahawks and Denver Broncos.
By kickoff time this Sunday, football fans and casual observers everywhere will be settling in to watch or listen to Super Bowl XLVIII, an unrivaled broadcasting spectacle in American sporting culture. Yet despite the size of the event has become, there’s still nothing quite like the connection between fans and the local markets.
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark.