Insights

Content Type

Year in the Sports Media Report: 2013

In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports...

Winner Weigh In: Is Consumption Worth its Weight in GRAMMY Gold?

By David Bakula, SVP Nielsen Entertainment From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking....

U.S. Music Industry Year-End Review: 2013

From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. Today’s consumer has more access to music ever, and they’re gobbling it up any way they can through as many formats as they can. But ever-evolving technologies are changing music consumption—and in 2013, those...

Lights, Camera, Action! State of the LGBT Moviegoer

From must-see movies to purchasing popcorn, people’s preferences at the theater differ depending on who you talk to—and that includes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. According to Nielsen’s State of the LGBT Moviegoer report, this...