Insights

Content Type

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. That’s primarily because most owners have thought coping with it was too difficult, too expensive and just plain intimidating—notions that have generally sidelined the use of such information for anyone outside of the large...

How 10 Retailers are Pushing Private Label’s Potential

By Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality...