Overcoming Online Shopping Obstacles Amid Lockdowns In Africa And The Middle East Is Not Only Retailer Driven
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Perspectives: Get The Most Out of Your Marketing Investment
Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
Middle East/Africa Respondents Remain Prudent in an Uncertain Economy
Consumer confidence in the Middle East/Africa region reported a slight decline in the second quarter, as its index score dropped one point from the previous quarter to a level of 93. Quarter-on-quarter discretionary spending intentions held steady in the region, with marginal improvements for...