Insights | 05-12-2013
It’s Beginning to Sound A Lot Like Christmas
Even if you were passed out on the couch for a tryptophan-induced nap on Thanksgiving, you were probably still able to…
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Even if you were passed out on the couch for a tryptophan-induced nap on Thanksgiving, you were probably still able to…
Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and…
Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect…
By Randall Beard, Global Head of Advertiser Solutions, Nielsen I recently spoke at Advertising Week for a presentation…
For most music artists, “reinvention” is a way to reach new fans, create buzz, and experiment with new sounds. No…
“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most…
There’s no shortage of ways for consumers to spend their time online, but retail shopping was among the more popular…
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