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Case Study: Optimizing Sensitive Communication

Nielsen Consumer Neuroscience provided insights to Instituto Liberta that helped the organization present sensitive content in a way that strengthened its message that there should be no confusion when it comes to reporting child abuse.

Understanding the Effectiveness of Native Advertising

Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format. Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms

Case Study: Understanding the Bilingual Brain

Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language. Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.