Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you’re a step ahead.
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape...
If you’re a small to mid-sized consumer packaged goods (CPG) manufacturer, you can use retail sales data with a competitive insights lens to get the edge you need to enter the market, fuel growth faster and go head-to-head with even the longest-standing players in your product category. 1. Tell a...
Key performance indicators are essential to CPG manufacturers. Get the 5 key KPI definitions and KPI examples that can help you beat the competition.