Insights | 31-05-2018
Top 5 global sports industry trends 2018
Le abitudini dei consumatori sono in continuo cambiamento, così come i media che trasmettono le competizioni sportive e…
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Insights | 07-12-2017
Webinar: Create Your Strategic Approach with Celebrity Endorsements
Watch this webinar to learn how brands and creative agencies can develop more targeted influencer campaigns through…
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Insights | 17-10-2016
From Theory to Common Practice: Consumer Neuroscience Goes Mainstream
On a typical day, the average consumer may be exposed to thousands of commercial messages, yet many of them won’t…
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Insights | 21-04-2015
10 Questions Every Marketer Should Ask Before Buying Audience Data
There are literally thousands of data providers out there who will likely tell you that using their insights will help…
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Insights | 28-08-2013
Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions
In today’s fragmented TV world, it’s critical to direct your promos at both new and existing viewers in order…
