Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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