Insights | 18-08-2022
Streaming claims largest piece of TV viewing pie in July
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
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Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with the…
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
Ad-supported content provides brands with a medium to engage with consumers who are open to brands engaging with them…
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
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