Insights | 19-03-2015
Connecting With the Cosmos: The Total Audience Media Universe
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices…
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The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices…
Consumers’ time and attention around media is fragmenting. While the risks and rewards are potentially high in this…
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Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content…
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We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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