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Insights | 18-05-2022
Confronting myth and marginalization
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if…
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Insights | 18-05-2022
Unless the numbers reflect people, they’re just numbers
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never…
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Insights | 17-05-2022
Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build…
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Insights | 17-05-2022
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create…
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Insights | 11-05-2022
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including…
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News Center | 11-05-2022
Nielsen’s ‘Podcasting Today’ report reveals podcast advertising presents marketers with greater opportunities to increase ROI
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting…
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Insights | 11-05-2022
Podcasting Today
The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for…
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News Center | 10-05-2022
Nielsen tapped by lululemon to be their global Marketing Mix Measurement provider
Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the…