Insights | 17-05-2022
Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build…
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Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build…
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create…
Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including…
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting…
The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for…
Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the…
Brands that operate a sports sponsorship, or are considering taking on a sponsorship, have many questions to consider….
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the…
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential…
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