Insights | 19-05-2022
Streaming climbs to new heights again in April despite a dip in total TV viewing
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same…
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This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same…
Understand where and how Black audiences are connecting with audio.
Streaming services capitalized throughout 2021 on consumers’ growing appetite for streaming video content. In total,…
As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion…
The increasing appeal of podcasts to general audiences is exactly why brands and agencies need to be tracking engagement…
Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach…
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the…
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