Insights | 05-12-2016
Methodology Matters: The Key to Social TV Measurement Is in the Details
In order to get a total snapshot of social TV activity, measurement needs to account for the diverse and ever-changing…
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In order to get a total snapshot of social TV activity, measurement needs to account for the diverse and ever-changing…
In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target…
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In addition to tuning in to the new fall TV season, Americans are joining the myriad conversations about their favorite…
Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans’ innovative…
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