Insights

PINOYS ON THE MOVE: MIDDLE CLASS CONSUMERS SEEKING TRAVEL EXPERIENCES
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PINOYS ON THE MOVE: MIDDLE CLASS CONSUMERS SEEKING TRAVEL EXPERIENCES

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As disposable incomes increase and the cost of travel becomes more affordable, travelling is no longer an indulgence of the affluent. In fact, close to one third of Filipinos (30%) are spending their spare cash on travel and vacations according to Nielsen’s latest Global survey of Consumer Confidence and Spending (up two points from the third quarter).

A closer look at travel incidence in the country reveals a 60 percent increase between quarter two and quarter four in 2013.

Behind this upturn is the Philippines’ burgeoning middle class, where six out of 10 travelled locally at least once in the previous year, while 40 percent travelled on more than one occasion.

These prolific travellers are journeying to attend family or friend’s events and to enjoy relaxing long weekends, while visiting their hometown and hitting the beach are Filipino’s ideal family vacation.

Across Philippines’ provinces, travel habits varied. Travellers from Luzon were likely to stay close to home, with the majority having visited provinces within their island. Conversely, Visayas and Mindanao explorers were more adventurous in their travels, with many travelling to provinces outside of their major island. 

More than 70 percent of Filipinos who travelled within the country last year have plans to explore the Philippines again in 2014. The majority are likely follow similar travel patterns as they did in 2013 – those in Luzon intend to travel within their major islands, while those in the Visayas and Mindanao have plans to travel farther afield.

 

While the internet is available as a source of information, travellers show a preference to get tips and referrals from family and friends for information on places to visit, hotels or resorts, or airline to book. However, with more Pinoy travellers online, word of mouth can now travel in the speed of bytes, connecting more family and friends to share travel tips and stories—good or bad.