Insights

Worry Lines Deepen For Many Around the World

Though global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. In fact, six in 10 global respondents believed their nation’s economy was in recession in the first quarter.

HOW FILIPINOS FEEL ABOUT AD MESSAGES DISPLAYED IN VIDEO ON DEMAND PROGRAMMING

Around three quarters (74%) of online Filipino consumers wish they could only see ads that are for products that interest them while close to 7 in 10 (69%) of Filipino consumers who watch VOD say online ads displayed before, during or after VOD programming are distracting and, 62% wish they could...