Eating out of home is increasingly becoming a normal routine, at least in Metro Manila, where consumers claim they dine out-of-home about 42 times in a month or roughly more than once a day.
Whether they sit and dine or grab and go, consumers in Metro Manila, frequent these five channels from once a week to almost daily.
Among the commonalities of these food channels are their accessibility to the home or the work area, their offer of convenience, and value for money. Consumers would also usually eat or buy meals on their way home or to work or while at work and when they do they look for places where they can get their pesos’ worth.
For additional information about Nielsen's Foodie Report, please contact your local Nielsen representative.
The findings in this report are based on interviews and focused group discussion results. Interviews were conducted between June 5-14 and June 22-23, 2017 among respondents in Metro Manila aged 16-50 years old from Class ABCD homes, who are purchase decision makers when it comes to out-of-home eating while three focused group discussion sessions were held among participants from Metro Manila aged 24-45 years old from Class ABC1, Class C2 socio-economic classes and Young Millennials (18-24 years old).